Before we can look at how to get your book created, marketed and sold we have to look at your reasons for wanting to publish a book.

In this lesson, we'll look at this, but first why is it important to know why you want to write a book?

To be able to market your book to publishers, book stores and potential readers you need to know who you wrote the book for and why you wrote it. By understanding this information before you start writing you are able to create targeted marketing that will talk to the different audiences in a powerful way.

It is not enough to think "I want to write a book!" You need to appreciate the why before you even start planning your book. (And yes I will guide you with the planning of your book too.)

Lesson 1 - Purpose

Part 1 What is the purpose of writing this book.

Ask yourself:

• Do I have a story to tell based on my own experiences?
• Have I worked with people and wish to help a wider audience?
• Have I experienced something and feel I'm an expert on how to get through this?
• Do I want to use a book to showcase why our business is exceptional?
• Is it going to be a freebie for customers?
• Is it a marketing tool?
• Do I want to use a book to showcase me as an expert in this field?
• Do I want to be internationally recognised as someone that is looking to change something? Poverty, abuse, famine, homelessness, suicide, mental health, etc etc.

Below you will see a handy worksheet like this to print, complete and keep handy. Use this to ensure you don't get side stepped into new ideas or less important actions. And ensure you stay focused on this project to fruition.

Lesson 1, Part 2;

What do you feel about the book?

This is important to know because it will help you decide in a later lesson whether the self-publishing path is the route for you or not.

Using the worksheet from Lesson 1, Part 1 answer these questions;

• Do you feel passionate about wanting to change something?
• Do you feel saddened by the lack of interest in this subject and wish to raise awareness?
• Is it a financial goal to make money from book sales?
• Do you wish to utilise it as a glorified business card that helps you pick up business?
• Something else?

There is no right or wrong answer, however it's essential you know this information.

Lesson 1, Part 3

By looking at Part 1 and Part 2 of this lesson you can start to understand your goals from writing this book. In Lesson 2 we will lay out the goals for writing this book so that you can ensure as you plan, write and market it you are staying focused on why you are writing this book and what you wish to achieve from it.

Lesson 1 is about helping you to understand your reasons for writing a book. This will be essential knowledge for you to work out how to write your book, how to publish it and how to market it to achieve what you wish from your book.

ACTION; Write down the answer to this question (there is no right or wrong answer)

"Why do I wish to write this book?"

It could be like mine "Having coached thousands of people to achieve more and overcome their obstacles to success, I'd like to help more people wherever they are in the world without spending a sack of cash."

(In a later lesson we will look at this again because there are important differences between this reason and my published book, which I do not discuss outside of this course.)

Ensure your answer is clearly defined. This is an essential action to create in this lesson!

For instance;

"I wish to write this book because having suffered severe mental health I've learnt lots of coping techniques that are not widely taught and could help a lot of people to live happier healthier lives."

Note in Lesson 2 we will look at the goal, here it is about what it emotionally means to you. Let your heart guide you here because ultimately there will be a lot of work and some tough writer's block times (which I will help you within a future lesson) so understanding your underlining reason why is very important!

Do not jump to Lesson 2 until you have really understood your reason why and wrote it down. It could be a good idea to have a pen and paper handy to help you collect your answers for each lesson to keep you focused on your goals and the results you wish to achieve.

If you are an INsider please feel free to share there if you are looking for confidential feedback and to research this lesson. The Insiders is my confidential mastermind group where I give course delegates, coaching clients and readers of my books additional support to ensure they get the results they want. You can learn more and sign up here.

Before we can look at anything else we have to look at your reasons for wanting to publish a book because this is critically important to your success.

To be able to market your book to publishers, book stores and potential readers you need to know who you wrote the book for and why you wrote it. By understanding this information you are able to create targeted marketing that will talk to the different audiences in a powerful way. It is not enough to think “I want to write a book!” You need to appreciate the why before you even start planning your book. (And yes we will help with the planning of your book too.)

This will also help you ensure you are positioning your book in the right place so that it is seen and loved by the right people. That may be publishers, business owners, potential customers, event management companies, readers or TV and Radio!

Not knowing the purpose of your book makes it harder to achieve your book goals.

Knowing this information makes it easier, to plan, structure, write, edit, publish and promote your book.

Lesson 1 – Part 1; Purpose

Part 1 What is the purpose for writing this book.

Below you will find a worksheet to print off. Throughout this course take the time to complete the actions, homework and research as you go. It will make completing this course (and getting great results) a lot easier. Use the worksheet to help you understand the answers to these questions;

• Do I have a story to tell based on my own experiences?
• Have I worked with people and wish to help a wider audience?
• Have I experienced something and feel I’m an expert on how to get through this?
• Do I want to use a book to showcase why our business is exceptional?
• Do I want to use a book to raise my profile above others and become a thought leader?
• Is it going to be a freebie for customers? (A lead generator part of my marketing strategy?) If you are not sure what this means check out my marketing course that teaches you how to create a powerful marketing strategy and sales funnel here.)
• Is it a marketing tool?
• Do I want to use a book to showcase me as an expert in this field?
• Do I want to be internationally recognised as someone that is looking to change something? Poverty, abuse, famine, homelessness, suicide, mental health, etc etc.

Lesson 1, Part 2;

What do you feel about the book?

This is important to know because it will help you decide at a later lesson whether the self-publishing path is the route for you or not.

• Do you feel passionate about wanting to change something?
• Do you feel saddened by the lack of interest in this subject and wish to raise awareness?
• Is it a financial goal to make money from book sales?
• Do you wish to utilise it as a glorified business card that helps you pick up business?
• Do you have knowledge that you feel is so unique it will be lost if you don't put pen to paper?
• What other feelings do you have about writing this book?

Add them all, good reasons, bad ones, powerful ones, silly ones, impossible ones.

Don't dismiss anything. When I'm coaching someone 1 to 1, it is often in the snippets of information we write down at this stage that helps us find the powerful knowledge that ensures accountability, focus and success of the action plan and goal achieving.

Lesson 1, Part 3

By looking at Part 1 and Part 2 of lesson 1 you can start to understand your goals from writing this book?

In Lesson 2 we will lay out the goals for writing this book so that you can ensure as you plan it and market it you are staying focused on why you are writing this book and what you wish to achieve from it. Lesson 1 is about helping you to understand your reasons for writing it. This will be essential knowledge for you to work out how to write your book, how to publish it and how to market and achieve what you wish from your book.

ACTION; Write down the answer to this question (there is no right or wrong answer)

“Why do I wish to write this book?”

It could be like mine “Having coached thousands of people to achieve more and overcome their obstacles to success, I’d like to help more people wherever they are in the world without spending a sack of cash.” (In a later lesson we will look at this again because there are important differences between this reason and my published book , which I do not discuss outside of this course.)

Ensure your answer is clearly defined, for instance;

“I wish to write this book because having suffered severe mental health I’ve learnt lots of coping techniques that are not widely taught and could help a lot of people to live happier healthier lives.”

or

"After enduring a life changing experience, I have the knowledge to help others suffer far less than I did and overcome the mental, emotional and physical distress as well as the impact on life through the ideas in my book.

or

"I wish to write this book to raise awareness and help erase the stigma of Male Domestic Abuse."

or

"After overcoming adversity, finding sponsorship and learning so much to enter the Olympics I want to inspire others with my book to believe anything is possible."

This will be a very personal statement to you. Something that you can come back to and remember every word of.

Note in Lesson 2 we will look at the goal, here it is about what it emotionally means to you. Let your heart guide you here because ultimately there will be a lot of work and some tough writer’s block times (which I can help you within a future lesson) so understanding your underlining reason why is very important!

Do not jump to Lesson 2 until you have really understood your reason why and wrote it down. It could be a good idea to have a pen and paper handy to help you collect your answers for each lesson to keep you focused on your goals and the results you wish to achieve.

If you are an INsider please feel free to share there if you are looking for confidential feedback and to research this lesson. The Insiders is my confidential mastermind group where business owners, clients and those looking to achieve more hang out with me and I share personalised solutions, lots of webinars, strategies, planners, strategies etc to help them get the results they want. The Insiders will also help you with confidential feedback on your ideas and help you formalise your plans and lesson outcomes. Learn more here.