Knowing how you will promote your book is very important. Not just for book sales, but to secure a publisher as well.

In this lesson I want to look at how to market your book.

You will have to ask yourself some questions here too and they are;

• Do you understand and utilise digital media effectively?
• If you do not are you prepared to learn this or will you outsource this?
• Do you understand how to market a book with PR, speaking engagements, endorsements, targeted marketing, strategic pricing, etc?
• Do you understand the other core ways you can promote your book and can you replicate this consistently?

I've had to learn a lot to grow my business, and these are all skills that I utilise to get my book in front of the right people too. So this lesson is not just good for your book, it could be good for your business and life too!

Remember my books have forewords from some of the worlds biggest online publications, celebrity endorsements, expert endorsements and a lot of free PR in national magazines, newspapers, international publications and trade magazines! Don't scrimp on this lesson, it's essential!

Part 1 - Marketing Production Line

Down load a copy of my Marketing Production Line here. It is a one page document that I want you to work on for this lesson.

This is the same marketing strategy that enables me to turn my phone off, walk away from the laptop and still win awards, get in the press, get bookings for events, gain new business and new opportunities (without doing a thing!) When you've downloaded a copy of the marketing production line. Ask yourself how many of the tools listed do you utilise in your marketing?

This means that you are engaging with your target audiences effectively, consistently, usefully and relevantly and they are communicating with you. Not just you projecting and posting. Are you getting interaction too? Are you getting leads? Are you getting sales? Are you getting phone calls? If not it may be an idea to look at this subject in more detail in my marketing course here.

Part 2 - How many tools?

Looking at the Marketing Production Line, how many tools are you using? If you are using less than 8 then you are not likely to be engaging in a powerful way with your target audience, you are not getting known as the expert in your profession and you could be missing out on business!

Part 3 - What additional tools will you be adding to your strategy?

You need 8 to 10 of these tools and as mentioned above you need to be engaging with your target audiences effectively, consistently, usefully and relevantly. So what additional tools will you be adding to your strategy?

Think back to the earlier lesson where we created the power words associated with your book. Are they featuring in your marketing? Again if they are not you are missing out on communicating powerfully with your ideal readers.

How will you adjust your style of communication and market strategy to reflect this?

If you self-publish or work with a publisher you will need a clearly defined marketing strategy for your book.

Part 4 - What will my strategy look like?

In this lesson take the time to write down what that strategy looks like. You can do this with a mind map or an Excel spreadsheet or if you prefer just list it. However, you also need to consider what you will be talking about in what months.

Is it seasonal?

Are there months that will need more marketing because less people traditionally buy books around this subject at that time of year?

Will you need to alter the message according to where you are communicating?

Are you looking to build an audience to promote additional books and resources to at a later date? If so what will your call to action be?

As you create this strategy go back and ask yourself have I created the right content for the right target audiences?

And have you ensured you are telling them what you want them to do and how you want them to do it?

Remember there will be some overlap on these answers. Are you communicating powerfully for all of your target audiences?

Take into account that different audiences will discover you in different ways. For instance getting on the radio gets me in front of different audience that I don't get to target via social media.

How are you going to ensure you create the content, the time to create the content and ensure you keep it engaging with your target audiences effectively, consistently, usefully and relevantly.

How will you ensure your marketing is automated so you can get on with the day job or writing another book?

ACTION; Write your marketing strategy, including sample posts, blog articles, magazines and publications to contact, radio stations to engage with, networking and society events to speak at. Make it a detailed plan so you know how you will make the book sales happen.